Krohn Design

Laura Gross Literary Agency Brand Update + Website Laura Gross Literary Agency Brand Update + Website Laura Gross Literary Agency Brand Update + Website Laura Gross Literary Agency Brand Update + Website

A well established literary agent without any web presence asked us to update their brand and develop a website for them. They wanted to convey a sense of modern sophistication with a venerable literary feeling.  First suggested that they abreviate their long name for a new logo and for their URL. We chose LGLA and created the new logo, business card, letterhead, buck slip and website. They wanted to continue using the color red they had from a previous graphic identity, so we red is a constant throughout this new identity.

The Laura Gross Literary Agency streamlined their identity, their work, their tote bag and their submissions process, and now has a perpetually up to date showcase for all their literary talents- and all of their respective collections of work.

For the landing page, we created an abstract  animation of a "bookshelf" which moves the way shelves would as one walks along browsing.

The client's stable of authors has doubled since the launch of the site and each author's mini-site allows the client to post books both represented by LGLA and not- books in print and those still in the pipeline- all with links to Amazon.com for purchase. There is also a section listing rights and permissions for books in different territories as well as options to adapt to film.

Finally, handling their new submissions was previously a cumbersome process in which potential authors would mail printed manuscripts. We set up a protocol in which they can now vet incoming queries and request files to be submitted digitally. We are now working on adding additional features like social media and a blog.

The Authors tab opens a gallery of book covers which change each time visitors refresh the page.  The client can update all site content from the back end with no web programming knowledge through a simple interface.

The client's stable of authors has doubled since the launch of the site and each author's mini-site allows the client to post books both represented by LGLA and not- books in print and those still in the pipeline- all with links to Amazon.com for purchase. There is also a section listing rights and permissions for books in different territories as well as options to adapt to film.