flavours by cao branding concept the client wanted “normal” guys to believe that these were not “chick” cigars, and to get into trying them. krohn design created a costumed character representing each flavor - flavourette. their job is to reinforce the sense of fun associated with this brand. the logo for each flavor is now a tattoo which the flavourettes wear and give guests wherever they want it. this gives a scripted transaction to the interaction between guests and flavourettes.