flavours by cao niche definition we established a user profile during ideation. the images of what this group of people have guide the branding strategy. krohn design consolidated the 6 flavor line under one overall brand. to increase brand recognition, we embedded the parent company’s logo (which we also designed) in the new logo. benefits: single, memorable identity reference to well-known parent company reduced advertising budget by encapsulating all 6 products into a single, strong brand identity